Our NEW Hardwood Barrel is only one of our Award Winning Beef Rubs we have. It still has that exciting flavor of a great Kentucky Bourbon & accelerates the flavor of brisket or roast naturally. Our dry Beef Rub has just a hint of that Kentucky Mountain flavor and is hidden deep in the cut of meat to be savored slowly among friends. Everyone is raving over the flavor of our new blend! It comes in a new 12oz jar with our new look!